I am a passionate business leader with a personal mission to always be relevant, courageous and authentic, finding meaning & happiness through what I create.
Today, my focus is to lead & inspire teams to develop beyond their perceived limitations and unleash their full potential.
In my effort to support and encourage entrepreneurship in Cyprus, I am a strategic partner of IDEA and a mentor. Through the mentorship I aim to inspire and guide the teams to be disruptive and exponential, delivering an exceptional product/ idea, which will be relevant globally.
I am the owner and Managing Director of the leading communications agency, Innovation/ Leo Burnett. My work journey started 20 years from market research and then moved into the fascinating world of advertising & communications. I have worked with numerous multi-country projects across the CEEME region and beyond for international leading brands like P&G, VW Group, General Motors, Samsung, M&S, DHL, IKEA, amongst others, as well as key local accounts in finance (Bank of Cyprus), telecommunications (Cyta), and many FMCGs brands.
LinkedIn profile: www.linkedin.com/in/vassovassiliou/