Victor Efthimiades

Areas of expertise

  • Business Development
  • Corporate Sales
  • Management of software development projects
  • Strategic Marketing, Loyalty programs and CRM


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As Executive Director, Victor Efthimiades leads strategy formulation and international market development.

Victor has a 25-year tenure in strategic marketing, business development and enterprise software engineering, of which 15 years in Axiom’s leadership position, where he has delivered consistent growth and profitability. Victor’s professional skills cover a wide range of management, marketing and information technology practices, from the design of the general company strategy, to strategic marketing plans, to sophisticated loyalty business models for industry verticals, including retail, banking and travel. Victor has put particular emphasis on strategic business intelligence and customer loyalty management for large organizations, with an impressive portfolio of successful international engagements at leading banking institutions and retailers.

Prior to joining Axiom Consulting, Victor worked in engineering and account/sales management positions at IBM Corporation (Cyprus). As an account manager with IBM, Victor more than doubled his sector’s revenue in a period of 5 years. In addition, he designed and led the implementation of large scale projects, including the development of the country’s first and largest customer loyalty program.

Victor holds a Masters degree in Computers & Software Engineering from the National Metsovio Technical University of Athens and a Masters in Business Administration from the University of Sheffield. He is also the recipient of numerous professional certifications, including one from IBM’s Advanced Marketing Institute.

Victor directs Axiom’s international business development out of the company’s headquarters in Nicosia, Cyprus.