Michalis A. Michael

Areas of expertise

  • Social Media Analytics
  • Big Data
  • Online Communities for co-creation
  • Market Research


Useful Links



Academic background: Meng. Aerospace Engineering – TU Berlin, business seminars at HBS and LBS. Following a corporate career in aviation, market research and retail services having worked in Cyprus, Hungary, Poland and USA, Michalis founded DigitalMR out of London in 2010. DigitalMR has won multiple UK government grants to carry out R&D during the last 3 years in the areas of machine learning, natural language processing, text & image analytics using big data infrastructures. The R&D resulted in a patent application and two SaaS platforms: listening247 – social media listening & analytics and communities247 – private online communities. Clients of DigitalMR are blue-chip multinationals and traditional market research and other marketing related agencies.